VELVEETA

A house in the suburbs with a white picket fence. That’s the American dream, for most people. 

But not for Gen Z. They're more interested in being happy than owning fancy things. And we think they're onto something.

So we made a new American dream — one that's less about pursuing wealth, and more about pursuing happiness, whatever that means to you.

And from where we’re sitting, happiness looks a lot like cheese.

Welcome to The New American Cream.

Where the cream comes to life.

Where status symbols melt into liquid happiness.

Ads that comment on the website where they’re placed.

A viral challenge to spread the cream.

New products for ultra-specific niches.





 

Find new friends to break bread with.