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About
A house in the suburbs with a white picket fence. That’s the American dream, for most people.
But not for Gen Z.
They're more interested in being happy than owning fancy things. And we think they're onto something.
So we made a new American dream — one that's less about pursuing wealth, and more about pursuing happiness, whatever that means to you.
And to us? Happiness looks a lot like cheese.
Welcome to The New American Cream.
LAUNCH VIDEO
Where status symbols melt into liquid happiness.
DIGITAL
SOCIAL ACTIVATION